New Regulations to Protect Consumers from Deceptive Advertising

The Ministry of Trade has introduced new regulations to protect consumers from deceptive advertising, particularly in the digital age. The amendments to the Commercial Advertising and Unfair Commercial Practices Regulation were published in the Official Gazette.The new regulations prohibit targeted advertising to children based on their personal data profiles. Social media influencers are now required to clearly label their sponsored posts as "advertising" or "promotions" if they receive any form of compensation or benefit.

Regulations have been made regarding targeted advertising practices that analyze consumers' online behavior and personal data to deliver customized ad content to specific individuals or groups.

New rules have also been introduced for discount sale advertisements.

Conditional sale advertisements that offer discounts or other benefits to consumers will also be subject to the rules for discount sale advertisements.

The ban on advertising for fortune-telling, astrology, and other similar services, as well as illegal betting and gambling, has been expanded to include illegal games of chance.

The use of digital characters that are indistinguishable from humans in advertisements using artificial intelligence technology must be clearly disclosed.

The regulations also cover the use of artificial intelligence in advertising, requiring that the use of digital characters that are indistinguishable from humans be clearly disclosed.